SEO For Local Business
The local business market is booming everywhere you look. As we all head in droves to the internet to literally lookup everything and anything, local businesses are playing catch up to the changing tide. You can’t ignore it, it won’t go away and for those that hold out they are left behind as it’s a race to the top that never ends. Now the local business market is a much easier market (for the most part) to compete in locally (at least right now it is).
There is a short list of core techniques that you can use to easily do SEO for local business websites in your town or city. Naturally the size of the city/town and ultimately market will determine how difficult or easy it will be but there are markets all over the place with easy pickings.
Don’t think you’re market is big enough? There aren’t too many people that don’t have access to a computer to do research. People research from their mobile, their house and if they don’t have either of those they have their place of business where so many people love to do non-business research. :)
In this interview Samuel Junghenn is an SEO expert from Australia that focuses almost entirely on the local business market. Learn some great tips about what to worry about, there are only about 4 things the majority of sites need to worry about in the local market in order to rank a site.
Sam covers some of the following:
- 4 Key points to worry about, focus on those 4 for 80% of your results
- The often overlooked links that play a big roll in your SEO (they’re free too)
- What a typical local business site misses out on that you can overcome and get a massive advantage on them.
- How to get backlinks without using an expensive monthly service (pay as you go!)
- What to avoid so you don’t get slapped by Google, yes it even happens to local businesses.
Want to learn all about SEO yourself without breaking the bank? Sams amazing program SEO Mumbo will give you more than you can imagine.
Looking for ways to get links to your website and don’t know how? Sam’s iGotLink Linkbuilding service is the perfect solution, no monthly commitments, fast, affordable, and powerful!
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Filed Under: Podcast
Thank you for the informative post! However i have a question, Since Google itself is focusing more and more on Local results. I have a question, How does Google Local order its results? because this is really something i am yet to find out.. can you help me with it?
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J Armstrong Reply:
January 11th, 2012 at 2:31 am
That’s a good question Krysta! you have really made me think..! i guess the Google places review matters the most. If someone has good no of reviews it gets a preference in Google places results, Kevin can tell us more about it.. lets wait for him to answer this one.
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Kevin McKillop Reply:
January 11th, 2012 at 10:10 am
Hey Krysta, sorry I didn’t see your question/comment until now. I think you’re talking about Google Places and that is a bit more of a mystery that is constantly changing. There is still the original 7-box and then there are integrated results where it looks like a regular listing but it also has Google Places information. One thing to remember now with the integrated results is that you can OUTRANK Google Places (before the 7-box always appeared before the regular results).
I have a website for salons that outranks all the Google Places Listings. You can find a wealth of information on Google Places ranking from Brian Anderson. Check out his GP cheat sheet if you’re really interested in the details about ranking GP listings.
http://www.googleplacescheatsheet.com/
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Thanks for the interview guys. There was so much gold in there. Samuel definitely knows his stuff.
Cheers
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Kevin Reply:
December 23rd, 2011 at 6:02 pm
Glad you enjoyed it Nathan!
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SamuelJ Reply:
February 7th, 2012 at 3:21 am
Thanks Nathan, good to see you over here on Freedom Target!
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