It’s no secret about the huge opportunity that exists with helping local businesses get online. It’s one of my main business models I deal with and I try and stay on top of the latest products, tools and training that help others in this area. It’s no longer enough to have a website and some traffic. People are searching for local businesses on multiple properties, they’re engaging and reviewing these businesses in several areas. One area in particular that is very new to the mix is the fusion of mobile to the local search, you probably do it every day and don’t think too much about it, lets explain this in more detail.
I’ve written up about Google Places/Maps before. This is a huge market right now and Google is paying very close attention and putting a lot of resources into this particular area. There has been a big shift in the way Google Places listings are displayed on the Google search results, but more importantly there is a massive social shift in the way people are finding local businesses. The amount of people who using their mobile device and specifically Google maps to find a local business is rising at an alarming rate. Local businesses are struggling without it and the ones who are in the ‘know’ are reaping the rewards. Eric Schmidt the President of Google has this to say about the mobile landscape:
There are currently about 3.2 billion mobile subscribers in the world, and that number is expected to grow by at least a billion in the next few years. Today, mobile phones are more prevalent than cars (about 800 million registered vehicles in the world) and credit cards (only 1.4 billion of those). While it took 100 years for land-line phones to spread to more than 80% of the countries in the world, their wireless descendants did it in 16. …and fewer teens are wearing watches now because they use their phones to tell time instead. So it’s safe to say that the mobile phone may be the most prolific consumer product ever invented. – Eric Schmidt.
The iPhone, Blackberry, Android all allow easy searching on the spot to find local businesses through Google Maps (displaying Google Places listings). Experts predict 80-90% of people will be DEPENDENT on mobile maps in the next 24 months.
Have you ever heard of a QR code (pictures on the right)? Have you ever seen a QR code? If you haven’t you will start seeing them in more and more places. You’ll seem them on traditional advertising media (sides of buses, ads in bars, restaurants, business cards, boarding passes, flyers, brochures, etc.). Soon almost every business and person will have one or more of these codes.
Go ahead and scan that code with your phone (iPhone, plenty of QR code readers) it will automatically take you to a URL I chose.
Google has created roughly 49 million+ Places listings for local businesses. Almost 9 out of 10 of these go unclaimed. Meaning they are not optimized nor have any information filled in besides the address (which could be incorrect) and the business name. The Places listing allows you to go far beyond that information, providing detailed hours of operation, pictures, videos, services offered, coupons, reviews, citations, and much more.
Just like a regular Google search result these get ranked in Google when people do local searches (searches that include a locality identifier like “toronto” or someone uses the mobile maps application on Android, iPhone or Blackberrys).
This does not require high prices to develop new websites or redesign existing websites. These are hosted by Google so these local businesses don’t even need an existing website, nor one in the future! They can get on the front page of Google with an optimized Google Places listing during the most important searches, the local ones!
Mobile Local Fusion
Mobile Local Fusion is a complete training program to walk you through and train you to become a ‘smart-agent’. In 30 days or less you can become the smart agent that gets paid $500-$2500 upfront to educate and implement these mobile technologies.
This isn’t your typical “local” marketing, without mobile there is no local. When you fuse the two together, magic happens for your local clients. Suddenly they are head and shoulders above their competitors. Imagine being able to say “I work to connect local businesses and Google together” cool huh?
Now enough about what it does, lets get to the details about what you’re going to get. I’ve gone through the content and want to share exactly what you’re going to get with this program and whether I think it’s a valuable and worthwhile investment. There are 9 modules plus a bonus module. They have really covered everything in order for someone to get started from scratch, and provides all the resources you’ll need.
Laura and Ryan have put together a great package, showing examples of the work they have done in various modules, this isn’t just fluff and theory, this is factual stuff they have done and you can too! Go watch the video sales letter at the 15:30 mark, it goes into great detail about each module and the topics covered.
I haven’t even mentioned yet the huge list of resources available to download for each individual module, with some nuggets such as:
- How to setup a client
- The client questionaire
- How to get reviews
- Lists of providers for things like SMS, call tracking etc.
- Daily report templates
- Example hiring agreements
- Sample job listings
- + more!!
I’d love to say I have something negative to say about it, just to keep this more authentic but I don’t really know what to say. ONE thing I will say is the outsourcing module is nothing ground breaking or new. All that is discussed is the current popular websites for finding outsource workers to do task based work and using project management like Basecamp to keep track of them. No quick easy ways to get around outsourcing. As well, some of the videos are a little on the low quality side (visually; for my standards), but that’s about all.
This will work anywhere, people are searching for local businesses all over the world, and using mobile phones to do it. This product covers everything you could ask from end to end. I know they’ve tossed in some weekly coaching calls from Laura (limited availability). This product should easily be $997 when I see what they offer and what others charge for similar stuff. It’s packaged nicely laid out clearly, explained in detail with downloads and real samples.
The module on Getting New Clients is probably one of THE best modules in the course. It also tackles the biggest problem people face while doing offline consulting. Some great strategies (several) for going about getting your FIRST client, and how to manage their expectations. The conversational sale, what not to say and how to close without closing.
Mobile Local Fusion Bonus
Local Video Method v2.0 is a full solution to the BIGGEST problem in in the offline consulting niche and that’s GETTING clients. This is literally the easiest method on the planet to get new clients. Combine this method with all the training from Mobile Local Fusion and you are unstoppable. That’s a $297 real value (not some made up “here is $2000 made up number bonus) bonus free to you if you purchase Mobile Local Fusion through my link below.
Simply submit your receipt to my support desk and you will receive access. LVM is a great compliment to Mobile Local Fusion, incorporating as many methods as possible to acquire new clients will guarantee your success.
Local Video Method is a marketing method incorporating powerful videos to help sell your services to local businesses. They are bombarded with direct mail, cold calls, and such and this new method is welcoming, to them and creates a great relationship before you even speak with them. Learn how to get clients who remember you even after 3 months go by, they give you referrals even if you haven’t worked with them, it’s unreal how powerful this method is and how well it will position you.
Don’t try and market your business the same way every other business on the planet does. You’ll simply go ignored like all the rest, stand out from the crowd and have your marketing noticed!
Here is just a few things included in Local Video Method
- Where to find prospects
- What makes a good prospect
- Step-By-Step (Mac & Windows) instructions to create POWERFUL videos to send them.
- How to host your videos
- How to get past the gate keeper!
- Email templates, presentation templates, sample contracts
- + more
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You may recognize the theme used on the Mobile Local Fusion website, it’s the extremely popular OptimizePress
Read my RepMogul Review, maybe reputation management is your calling.
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